Case History: the Directory as an SEO Tool
Europelowcost The project originated as a search engine and price comparison tool for tourists and business travelers. The later develop into subject directories have a clear strategic validity, both in terms of search engine positioning, and ease of use, allowing travelers to make the best use of this information. Preliminary analysis The basic assumption is that the data are organized into categories and different levels of depth is the most logical solution for the provision of data simple, fast and efficient. This type of structure on the web is known as a directory. We found the best way to organize the content available through analysis of the two possible solutions: â? ¢ Sub-division of countries, including all services for flights destination (ie, hostels, hotels and cruises are offered together). â? ¢ vertical subdivision service, the separation or “specialist” in individual directories (eg an organization for the service: only flight only hotels, etc.). After the revision is necessary, the development team chose the second solution: divide the information by topic. The logic that leads us to reject the first option due to the fact that, in terms of ease of use and indexed by the spiders of search engines, the development of multi-service destination directory would be organized by information overload caused (and therefore a sense of disorientation for the user), because information on airports, airlines, hotels, hostels, cruises, etc. are all on the same page. It is therefore clear that we must specialize and subdivide the search services, with services destination marketing of the Cross (eg from the top of a flight to a particular destination, there are links to hotels and hostels in same city / country). Search Engine Optimization Requirements From the perspective of search engine optimization, the path we have chosen is the most efficient in terms of its subject: a large number of pages with unique content, specialized, that are rich in hypertext information. The directory of the development model can be summarized as follows: 1. House, with the usual search function, special offers and more frequent research and links to the four main categories of the directory (for example: http://en. Europelowcost. Cheap_flights com / default. Aspx and static pages containing useful information; 2. Unique internal pages. Great care is taken to vary the title tag (which is not by chance have the Europelowcost brand), the meta description and the introductory text; 3. Rewriting dynamic URLs. All site design is fully consistent with the guidelines of the quality of search engines, there were no graphics to reduce access, and despite what many critics of all things that Microsoft has, ie, ASP. NET programming language proved to be robust, fast and versatile. Organization of content Large proprietary databases and multi-service search engine allow us to record and extract a large amount of data based on user behavior (the toolbar for Internet Explorer and Firefox, also was an important factor). The crucial point is to decide how best to use this wealth of information, streamlining and making it easy to navigate. The biggest sector in the strategic plan was one of the flights, which were organized in the usual way by listing destinations by continent, country and city. This results in the classification has been extended to other directories (hotels, hostels, cruises). The information is structured for two main search criteria: for flights from and to and from the airport, each country is linked to the list of national and international airlines operating in this destination. The space devoted to the airports, which is also present in each unique location allows users to view information about each part of the world, the airport, which is displayed on the interactive maps with satellite photos. The conversion rate for the project, which is well above 4% (October 2006 â? January 2007) and its stable presence on Google in less than two months (77,000 pages indexed, the results of the excellent search engine position by a large number of searches, without penalty) are very encouraging and positive, making the observer believe that the tool is particularly important and popular with the public.
Basics Of Seo Tips
Today, even the smallest businesses use the Internet as a primary tool in building a customer base, maintaining contact with its customers and is also its most basic form of advertising. Designing a website is cheap and efficient company, not to mention essential because the World Wide Web is the only medium that offers instant access to information to millions of users worldwide. Any web developer who respects himself should know about optimizing search engines or SEO. This is the key to establishing an effective website that receives a lot of visits and visitors. A website that you visit in person is useless so the challenge lies in the major Internet users to your site Web.Ainsi, your website must be “found” When users enter keywords in the search engines as Google, Yahoo, MSN, Altavista, AOL and others.Once times a keyword in the field of products or services provided is entered into a search engine, a direct link to your website will appear at the top liste.Vous the need use optimization techniques search engines to drive traffic your way, and get more hits than later lead to more profit for your company, your goal is mainly lieu.Voici some tips on how you can make it to the top of the list of search engines, and using optimization techniques to benefit your website and your business: 1. If you have a website and domain, just optimize it has now, instead of buying a new domaine.Il take some time to show your website on a search engine like Google, so it is best to use one you have now instead of going to a nouvelle.2. Know who your target audience and purpose for them. If you are in manufacturing and a user of your product in a search engine, then you should seek an immediate vous.Dès right against the user clicks the Enter button or click ‘Search’ and then that be directed to your site Web.Assurez that your target market will be “hooked” on its website. Once the search engines show the link to your website, your job is fait.Que to do now is ensure that the visitor can not leave your website without trying their products or services, or at least to some relevant information so you can communicate with them in future marketing purposes and publicitaires.Quand play in a specific market, inform them about their interests, location and age to get an idea of what you can offer some retour.Aussi how their interests can be linked to its products and services.3. Search keyword droite.Vous need to be creative, persistent and flexible in the search for keywords or key phrases for use in optimizing your site and offer web.Google Yahoo tools and tips on how you can find the words résultats.Ne that not only will a single keyword. You can also change the words and phrases that are used for each page of your website for you to have more hits supplémentaires.4. Consider your target market to design your own site Web.La include the general theme of the website. Also pay attention to small details like color and font style and taille.Assurez that the site is easy to use and do not forget to insert helpful articles, tips, advice and related links that can be shared for utilisateurs.C others is a good thing to have an option to send a link or item to a friend, to add more users and increase clientèle.Il should also have different ways to navigate your website to suit each person might have difficulty utilisateur.Une to use the scroll down if you must also provide links to them accessibles.5. Concentrate on Site Content Web.Régulièrement update the content of your website so that users new and old can find something new when browsing the content site.Rendre concise. Writing content that has more than 600 words users lose interest, since most of them do not read, but simply to browse the texte.Efforcez to be the best and most web site and you can make your mark on it respect to information about products and services that help proposez.Il much to pay attention to details, aussi.Enfin, maintaining the web site content updates a must.Faites spread the word about your website and using basic techniques of search engine optimization and surely achieve positive results when users visit your site.
